The fourth edition of #LasCatasDelArcón, held on Wednesday, March 9 at the Hotel La Vega in Valladolid, consolidated the success achieved in previous editions, bringing together 350 consumer-viewers around the agri-food pantry of Castile and León. This means that, in total, across the four editions of this initiative, more than one thousand people have taken part.
The Bierzo wines of Bodega del Abad, the produce from the Segovian market gardens of Huercasa, and the Burgos black pudding from Embutidos de Cardeña were the stars of the fourth edition, the most followed on social media, with nearly 4 million views on Twitter of the official hashtag, reaching a potential audience of 200,000 Twitter users.
Organised by Radio Televisión de Castilla y León, #LasCatasDelArcón, presented by journalist Javier Pérez Andrés, director of the CyLTV programme “El arcón”, stand out for their tasting-show format, unique in Spain: a tribute to the rural world of Castile and León, inspired by the most outstanding agri-food productions of our region.