The winery, part of the Bierzo DO, is launching its blog as well as a YouTube channel with its own videos, thereby reinforcing its online presence.
All blog content will be available in both Spanish and English, in line with the winery’s international expansion. Through these new channels, Bodega del Abad aims to connect with its customers and share its winemaking processes and the world surrounding its wines.
Bodega del Abad has launched its new digital initiatives, reinforcing its presence in this medium: its blog and YouTube channel, whose first videos reached more than 30,000 views in their first few days via social media. The winery, part of the Bierzo DO, thus completes its digital strategy, which began with the launch of profiles on various social networks (Facebook, Twitter and Instagram), as well as a website that is a benchmark in its field, offering visitors full information about its wines, history, and wine tourism options, as well as a complete online store.
The launch of these communication platforms will establish an even stronger bond with Bodega del Abad’s customers and everyone interested in learning about the winery, the vineyard work, and the production processes that result in its internationally award-winning and recognized wines.
Thus, regarding the Bodega del Abad blog, its articles will share all the latest news and information about what is happening both in the vineyards and at the winery itself. Furthermore, as noted by the winery, this blog will also serve to establish a communication channel with visitors, creating a conversation based on their comments, opinions, and suggestions.
It is worth noting that, given the winery’s international expansion, all blog articles will be published in both Spanish and English. As is already the case with the website itself, the various posts on the Bodega del Abad blog will be bilingual, thereby reaching a much wider audience and allowing customers from other countries to stay up to date with the winery and its wines.
For its part, the Bodega del Abad YouTube channel will offer various videos with professional filming and editing that will show the production processes and field work in greater detail. An example of this is the first of these videos, which shows what is involved in and how to carry out the pruning at Bodega del Abad.
The Bodega del Abad blog and YouTube channel join the social media profiles the winery already has as communication platforms: Facebook, Twitter, and Instagram